Alexandre Meerson

The mandala

illustration

Helping a brand to set up an event abroad
in the spirit of creative diplomacy

When a Frenchman goes to America, it is often to follow in Lafayette’s footsteps and replay with him a story of friendship.

In July 2019, Alexandre Meerson, founder and creative director of the eponymous London Watch House, asked Blackadder to illustrate the invitation for an event the House was preparing in the Hamptons in the United States. The House was going to celebrate the French National Holiday there. The idea of the Mandala was obvious from the start.

a

circle

of

creators

Blackadder - Alexandre Meerson

Why this paradoxical form of invitation card?

Because the Mandala is the symbol that Alexandre Meerson associated with his brand.

Also, on such an American occasion, the Mandala shows itself to be a circle filled with joyous passions, those which characterize France, a country where a people of creators lives.

Blackadder - Alexandre Meerson

The country of

a designer’s

inspirations

What appears before our eyes in this Mandala is the secret and manifest history of a great watchmaking House. This story takes place in the circle of his inspirations – from famous couturiers to outstanding artists through wine growers and cheese producers. It takes place there like a cog inside a learned clockwork mechanism.

Watch inside a watch, offset but exact dial, the Alexandre Meerson brand seems to fade to make way for the wider circle of energies of creation.

The country of

a designer’s

inspirations

What appears before our eyes in this Mandala is the secret and manifest history of a great watchmaking House. This story takes place in the circle of his inspirations – from famous couturiers to outstanding artists through wine growers and cheese producers. It takes place there like a cog inside a learned clockwork mechanism.

Watch inside a watch, offset but exact dial, the Alexandre Meerson brand seems to fade to make way for the wider circle of energies of creation.

Blackadder - Alexandre Meerson

This way, please