Château Lafite Rothschild

The 150th-anniversary notebook

visual creation      content direction     object creation

A Premier Grand Cru realizes that it is 150 years old

For the 150th anniversary of Château Lafite Rothschild, a unique object is developed, produced and illustrated by our studio: a tasting book. Forty pages of vine, sky and an invitation to create.

A libretto

in a detective’s

notebook

Blackadder - Carnet des 150 ans - Château lafite

A libretto

in a detective’s

notebook

Blackadder - Carnet des 150 ans - Château lafite
Blackadder - Carnet des 150 ans - Château lafite

inspiration

and Taste

During the cellar dinner, a notebook is given to each guest who personalises it by writing their name in the ex libris at the front. From this moment, Château Lafite Rothschild unique 150th anniversary takes shapes as a series of invitations to note the emotions associated with tasting these wines, giving rise to the participants’ creative spirit.

Getting utterly into the spirit of things, some guests take the opportunity to transform their notebook into a singular manifesto where they can express their creative spirit and personal humour. Collages, pop-ups, watercolours, poems, haiku, every significant page is immortalized by Château Lafite Rothschild and will be published shortly.

Blackadder - Carnet des 150 ans - Château lafite

“draw

the taste

of this wine.”

Francis Ford Coppola’s notebook

Blackadder - Carnet des 150 ans - Château lafite

Francis Ford Coppola’s notebook

Notebooks from guests

Blackadder - Carnet des 150 ans - Château lafite
Blackadder - Carnet des 150 ans - Château lafite
Blackadder - Carnet des 150 ans - Château lafite
Blackadder - Carnet des 150 ans - Château lafite

Notebooks from guests

Blackadder - Carnet des 150 ans - Château lafite

This way, please